Monday, March 12, 2012

The Fireside Chats...the golden age of radio

On this date, March 12th, 1933, President Franklin D. Roosevelt began a series of radio broadcasts that would be addressed to all people. The "Fireside Chats", as they were to be commonly known, were to total 30 broadcasts, from 1933 to 1944.
 They would be always broadcast on the radio on Sunday evenings, and could range from 15 minutes to 45 minutes in total context. Each "Fireside Chat" would usually start out with the greeting: "Good evening, friends...." and was a defining moment in U.S. history as every President since that time have had regular addresses: whether it be radio (President Reagan had Saturday broadcasts on radio) to President Obama's addresses now available on "Youtube".
 President Roosevelt was not the author of "Fireside Chats", rather it was a Harry Butcher of CBS who coined the phrase using the two words in a press release shortly before the 2nd radio broadcast on May 7th, 1933.
 President Roosevelt actually carried this idea from his days as the governor of New York, where he had begun this form of communication within the people of the state in 1929. 80 % of the vocabulary President Roosevelt chose to use in communicating "the business at hand" was in a common English vocabulary form. He wanted the "Fireside Chats" as even Pres. Roosevelt later called them, to be effective and drive home the "heart" of his message to every American.

 The highlights of his first "Fireside Chat" on March 12, 1933 was on the subject of banking: 1. "when you deposit money in a bank, the bank doesn't put the money into a safe deposit vault...." 2. Explanation of why banks ran out of currency, because of "rush" to retrieve currency or gold. 3. Opening of 12 Federal Reserve Banks and additional information with these openings.


 The last part of chat: "After all, there is an element in the readjustment of our financial system more important than currency, more important than gold, and that is the confidence of the people. Confidence and courage are the essentials of success in carrying out a plan. You people must have faith; you must not be stampeded by rumors or guesses. Let us unite in banishing fear. We have provided the machinery to restore our financial system, it is up to you to support and make it work. It is your problem no less than it is mine. Together we cannot fail."
    

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