As I consider some of the many blessings we experience in our modern day, so many things at our "finger tips",....I can't forget this.
In January of 1935, in partnership with the American Can Company, the Gottfried Krueger Company delivered 2000 of Krueger's finest....beer and ale, only this time it marked a first time in history...for the drink came in...cans!
The fine recipients of this "new invention" were the beer drinkers of Richmond, Virginia. In fact, they participated in a sort of "taste test"...and 91% of these "seasoned and educated" men of taste gave it... a "thumbs up!"
Actually, cans were already in mass production from the late 1800's in various food categories, but the canned beer concept first took origin in 1909. The American Can Company launched an attempt at canning beer....but unfortunately it did not succeed.
Then, the Prohibition took place and it wasn't until 1933 before another attempt at canning beer would be made.
The key to canning beer was it had to be pressurized and add a special coating so the beer itself would not have a chemical reaction to the tin can it would be stored in.
At first, it was a "tough sell", but Kruegers continued to push...and suddenly, 3 months later...it happened! Over 800 major beer distributors were now requesting...canned beer!
When Anheiser-Bush, Pabst, and Schlitz saw what was happening...they started producing canned beer and by the end of 1935... millions of cans had not only been produced...but sold!
There were no deposit requirements for canned beer, easier to stack on the grocery shelves, more durable, and took less time to chill.
During WW ll, U.S. breweries sent millions of canned beer overseas.
Today, canned beer accounts for almost 1/2 the $20 Billion dollar a year industry.
So, when you are up against an extremely hot summer day, sitting in the swing, or perhaps on your mower, or you have found a stump to sit on under a large shaded tree...take the moment, give thanks....and be glad Krueger's "hung in there", making things a little more convenient for us today.
My Preference?....
Yea...I know...I still prefer the bottle! (lol)
In January of 1935, in partnership with the American Can Company, the Gottfried Krueger Company delivered 2000 of Krueger's finest....beer and ale, only this time it marked a first time in history...for the drink came in...cans!
The fine recipients of this "new invention" were the beer drinkers of Richmond, Virginia. In fact, they participated in a sort of "taste test"...and 91% of these "seasoned and educated" men of taste gave it... a "thumbs up!"
Actually, cans were already in mass production from the late 1800's in various food categories, but the canned beer concept first took origin in 1909. The American Can Company launched an attempt at canning beer....but unfortunately it did not succeed.
Then, the Prohibition took place and it wasn't until 1933 before another attempt at canning beer would be made.
The key to canning beer was it had to be pressurized and add a special coating so the beer itself would not have a chemical reaction to the tin can it would be stored in.
At first, it was a "tough sell", but Kruegers continued to push...and suddenly, 3 months later...it happened! Over 800 major beer distributors were now requesting...canned beer!
When Anheiser-Bush, Pabst, and Schlitz saw what was happening...they started producing canned beer and by the end of 1935... millions of cans had not only been produced...but sold!
There were no deposit requirements for canned beer, easier to stack on the grocery shelves, more durable, and took less time to chill.
During WW ll, U.S. breweries sent millions of canned beer overseas.
Today, canned beer accounts for almost 1/2 the $20 Billion dollar a year industry.
So, when you are up against an extremely hot summer day, sitting in the swing, or perhaps on your mower, or you have found a stump to sit on under a large shaded tree...take the moment, give thanks....and be glad Krueger's "hung in there", making things a little more convenient for us today.
My Preference?....
Yea...I know...I still prefer the bottle! (lol)
No comments:
Post a Comment